DMS and SFA Still Treated as Operational Cost, Not Growth Enabler
Tools Built for Execution, Ignored in Strategy Distribution Management Systems (DMS) and Sales Force Automation (SFA) tools are widely used across FMCG, Pharmacy, and Tobacco sectors. Yet, despite their ubiquity, they are often perceived as mere transactional platforms—useful for recording orders, tracking deliveries, or verifying outlet visits. In many organizations, these systems remain isolated from […]